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Toyota USA President Hints At HD Tundra’s Future

InĀ Automotive News, Toyota USA President Yoshi Inaba answered some questions about Toyota, including offering some interesting tidbits about the Tundra. From Automotive News (subs. req’d):

Question: Why is the Tundra having only limited success against Detroit’s full-sized pickups?

Inaba’s Answer: Let’s face it. Tundra competes in a subsegment of full-sized pickups. It does pretty good. The simple situation is with the market collapsing and fuel prices going up, it hinders us from being more aggressive and not reaching the volume where we bounce from there. We are not disappointed. We are not 100% happy, but we are not discouraged.

Here’s what I think these comments mean.

Summarizing The HD Truck Comparison From PickupTrucks.com

If you haven’t already seen it, on Monday PickupTrucks.com published a massive, comprehensive test of HD trucks from GM, Ford, and Ram. The goal of this comparison was to find out who made the best 3/4 ton gas truck, 3/4 ton diesel, and 1 ton dually diesel.

HD Chevy Ford Ram Comparison

You can read the full comparison here, and if you have the time I highly recommend it. It’s a great insight into all three trucks as well as a fantastic example of what it takes to complete a true, exact comparison.

It also raises an interesting question: If all the trucks are essentially equivalent, how do you pick the right truck?