All Entries Tagged With: "surprise"
2015 F-150 Fuel Economy Ratings Disappoint
UPDATE: Ford contacted me to ask me to clarify a few things about my post. Specifically:
- Ford couldn’t help the timing of the announcement. Evidently, the EPA figures weren’t available until Thursday night, and Ford was in a bind to get the numbers out ASAP as trucks are hitting the ground any day now.
- Ford never said that their goal was 30mpg. I presented this as fact, but I should clarify – it was my understanding based on some people I’d spoken to that Ford’g goal was 30mpg…Ford never said that. My 30mpg statement below came off as fact and it shouldn’t have.
- Ford’s Mike Levine pointed out that the new 2.7L Nano EcoBoost V6 has a low asking price (it’s a $495 option), as well as excellent towing and payload ratings for the price and fuel economy.
My only response is to item #1. It’s truly incredible that the EPA would release the 2015’s certified fuel economy numbers so that they’d have to be published the Friday before Thanksgiving.
The original article continues below ###
Many people in the PR business believe that Friday afternoon is the best time to release bad news to the press…especially near the holidays. Guess what time Ford chose to release the fuel economy figures for the 2015 F-150?
Despite all the weight loss efforts, the same engines on the 2015 F-150 only get a little bit better gas mileage than the 2014. Here’s the comparison for the 2014 and 2015 3.5L EcoBoost.
Despite the extensive use of aluminum in the 2015 F-150, the truck’s fuel economy improved only slightly.
