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Five Reasons Car-Based Pickups Will NEVER Sell in The USA

To some, the pickup truck design goal of the decade is to come up with a ‘workable’ small pickup truck that’s small, inexpensive, and decent in terms of fuel economy. Many smart commentators – including Car Guy Dad most recently – have advocated for this type of truck.

See these images of this heavily modded Scion xB dubbed Scion El xBamino.

However, there are at least 5 reasons that we’ll never see a successful small, car-based pickup in the U.S.

Mahindra Markets Value-Priced Diesel Power

A company known as Mahindra will begin selling small diesel trucks in the U.S. market in the next few months (PickupTrucks.com reports February 2010). The very first models have yet to be named, but Mahindra has released some data and some photos that give us enough information to start forming an opinion.

Mahindra's new two-door value-priced diesel truck.

Mahindra's new two-door value-priced diesel truck.

First, here’s what we know: