All Entries Tagged With: "small pickup"
Will Consumers Buy Compact, Unibody Scion Pickups?
Toyota has been kicking around the concept of building a compact unibody pickup for it’s Scion brand. While Toyota’s motivations aren’t completely clear, they probably go a little something like this:
- Because the Tacoma has grown from compact to midsize, there might be room in the marketplace for a truly compact pickup truck.
- Truck owners seem to be fiercely loyal to a particular brand, and this loyalty is often fostered at a young age. Building a cheap compact Toyota truck gives us a chance to grow a lifetime customer.
- A compact pickup would help Toyota meet our federal fleet fuel economy rating.
- Compact little unibody pickups have some appeal worldwide.
- Toyota is really, really good at building small vehicles.
So there you have it – Toyota’s case for building a compact pickup for the Scion brand. Now let’s break it down a little further.