All Entries Tagged With: "small pickup"

Will Consumers Buy Compact, Unibody Scion Pickups?

Toyota has been kicking around the concept of building a compact unibody pickup for it’s Scion brand. While Toyota’s motivations aren’t completely clear, they probably go a little something like this:

1. Because the Tacoma has grown from compact to midsize, there might be room in the marketplace for a truly compact pickup truck.
2. Truck owners seem to be fiercely loyal to a particular brand, and this loyalty is often fostered at a young age. Building a cheap compact Toyota truck gives us a chance to grow a lifetime customer.
3. A compact pickup would help Toyota meet our federal fleet fuel economy rating.
4. Compact little unibody pickups have some appeal worldwide.
5. Toyota is really, really good at building small vehicles.

So there you have it – Toyota’s case for building a compact pickup for the Scion brand. Now let’s break it down a little further.