All Entries Tagged With: "sales strategy"
Toyota Tundra in High Demand
Two months ago we posted an article about Toyota’s plan to manage the inventory of the Tundra very closely. The theory is that Toyota wants dealers to have barely enough Tundras to get by.
The trouble with “barely enough” is that it means different things to different people. For some, finding out that their local Toyota dealer has just 5 Tundras is disappointing. They want to buy a specific Tundra, and they want to buy it now.
The good news: despite the risks, Toyota’s strategy seems to be working – JD Power says that the Tundra is hot right now – check it out. Here’s why: