All Entries Tagged With: "raptor"
Will Ram, GM, or Toyota Copy Ford’s F-150 Raptor?
One of the oldest rules in marketing is “copy your competitors – it’s easy and it works.”
Ford’s F-150 Raptor is a tremendous truck. A dedicated off-road machine, the Raptor has a host of features and extras that make most off-road enthusiasts drool. Based on the interest and excitement around the Raptor – and the early sales – it would seem that the Raptor is a run-away success. PickupTrucks.com has reported twice now about Dodge’s long travel Ram, a possible test version of a Dodge version of the Raptor that could serve as the basis for a production vehicle.
PickupTrucks.com’s coverage has us wondering…will Ram – or anyone else – really try and copy the F-150 Raptor? Maybe. It’s pretty complicated – here’s why: