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Will Ram, GM, or Toyota Copy Ford’s F-150 Raptor?

One of the oldest rules in marketing is “copy your competitors – it’s easy and it works.”

Will other manufacturer's copy Ford's F-150 Raptor

Will other manufacturer's copy Ford's F-150 Raptor?

Ford’s F-150 Raptor is a tremendous truck. A dedicated off-road machine, the Raptor has a host of features and extras that make most off-road enthusiasts drool. Based on the interest and excitement around the Raptor – and the early sales – it would seem that the Raptor is a run-away success. PickupTrucks.com has reported twice now about Dodge’s long travel Ram, a possible test version of a Dodge version of the Raptor that could serve as the basis for a production vehicle.

PickupTrucks.com’s coverage has us wondering…will Ram – or anyone else – really try and copy the F-150 Raptor? Maybe. It’s pretty complicated  – here’s why:

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