All Entries Tagged With: "ranger replacement"

Will Ford Replace The Ranger With “F150 Light?”

Domestic automakers Ford, GM, and Chrysler are in trouble. After building their financial futures around the sale of full-size pickup trucks and SUV’s for decades, an increase in fuel prices combined with the sluggish American economy have conspired to slow the sales of these vehicles to a trickle. Chrysler sales are off amid rumors of bankruptcy, GM and Ford stock has seen record lows, and Ford’s F150 appears as though it will lose the crown of “best selling vehicle in North America” to the Toyota Camry.

Ford has realized that it is looking more and more like they will be unable to count on the dollars flowing in from F150 sales. At the same time, Ford understands (perhaps better than anyone else) that there will always be a market for pickup trucks. The company has begun to explore the idea of splitting the F150 into two distinct products in order to meet the needs of a wider range of buyers. The idea is to keep the current full-size F150 while also offering a smaller truck to attract buyers who do not require the full towing or hauling capabilities of the F150.

Will America like the F150 light as much as this guy likes the Coors light girls behind him?