RSSAll Entries Tagged With: "prius truck concept"

3 Reasons Toyota Should Unveil A Prius Pickup

On January 10th, 2011, Toyota is going to unveil three new Prius models:

  1. The plug-in Prius hybrid that’s been rumored for years
  2. The Prius wagon that Toyota has hinted at for months (and that made an appearance at Toyota’s most recent Las Vegas dealer meeting)
  3. An unknown concept

I think the unknown concept that is unveiled will probably be a Prius coupe that we were all expecting to see last year. However, it could be a Prius pickup truck. We talked about the possibility of a Prius pickup truck in late September, 2010, and at that time we referenced news that discussed a car-based pickup shared between Prius and Scion: Scion would get the low-cost version that attracted younger consumers with lots of customization options, while Prius would get the higher-cost version with a hybrid drivetrain and great gas mileage.

Prius pickup truck

Is Toyota's old A-Bat concept a future Prius brand pickup truck?

While we’ll always question the logic of a car-based pickup truck, there’s no denying that the marketplace anticipates a need. GM is talking about bringing back the El Camino and the next Ram Dakota will be based on a car. If Toyota decided to invest in a new Prius model in early 2008, there’s a pretty good chance they looked at building a pickup. The popular opinion at the time was that gas prices had really hurt truck sales and that there was a strong need for a fuel-efficient truck. Add in all the news we’ve seen and it sort of makes sense…

Here’s why Toyota should unveil a new Prius-powered pickup next month:

0 Flares Twitter 0 Facebook 0 Google+ 0 Email -- 0 Flares ×