All Entries Tagged With: "online sales"

Scion’s Interest in Online Car Sales Hint At Toyota’s Future

When Toyota created the Scion brand, it was as much as experiment as it was an effort to sell cars. Toyota wanted to improve their image with young consumers, teach Toyota dealers how to sell accessories, and try out a new “pure pricing” sales method that was transparent and consumer friendly.

Scion investigates online sales model similar to Amazon.com

While Scion sales have been up and down (mostly down lately), the fundamental purpose of the brand hasn’t changed: it’s still an experiment. The next iteration of this experiment is likely to be an “Amazon.com” style online sales system for Scions that allows consumers to configure the car they want, arrange financing, and schedule delivery and/or pickup completely online.

Will it work – will consumers buy Scions online? That’s what the experiment is meant to determine. If the answer is yes, you can bet Toyota and Lexus will eventually follow suit.