All Entries Tagged With: "nissan"

Is Tundra Market Share Sliding, or Are Fleet Sales Obscuring The Truth?

In an article titled “What Happened To The Tundra,” website AutoSavant.com offered a reasoned analysis of the pickup truck market, and – based on sales figures and market share – singled out the Toyota Tundra as underperforming.

While there are definitely some arguments to be made about Toyota mis-steps with the Tundra (everything from bad tailgate design to bed bounce / ride quality complaints to failing air injection pumps), it’s impossible to say that the Tundra is failing for two reasons:

1. None of the market share numbers offered in the AutoSavant number discount fleet sales.

2. Fleet sales should never be considered equal to retail sales, because fleet sales are dominated by the lowest cost product. Quality, reliability, etc. have nothing to do with fleet sales.

NOTE: If you’d like to argue my second point, read about why fleet sales don’t compare to retail sales before you do so.

The question is, if we take out fleet sales, how does Tundra market share look?

Is Nissan Doubling Down On The Titan?

When you’re dealt the right cards, doubling down is a great way to win big. Nissan looks like a company ready to double down on their investment in the truck segment, but do they have the right hand? Here’s a look at Nissan’s history with the Titan and where they might be headed.