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Shopping For a Toyota Tundra in The Current Recession Climate

Before you walk into your dealership to make a new Tundra purchase, it’s worth taking a few moments to consider where the line stands at the moment, how Toyota is faring against the competition in the current industry crisis, and how the economic recession can work to the buyer’s benefit.

Since the 2010 Toyota Tundra has been slightly updated over the 2009, there are some differences to highlight:

– The 2009 model, which is still widely available, is offered in three styles of cab with three wheelbases, three bed lengths, three engines, and three trim levels. This essentially means customers can go from a 236 hp, 4-liter V6 in a standard or short-bed double cab to a 381-hp 5.7-liter engine. Maximum towing capacity in the line is 10,800 lbs and maximum bed length is 8.1 feet.

– Little of that has changed for 2010, but there is a new mid-range power choice, a 4.6-liter V8 (310 hp, six-speed automatic) with the line-topping 5.7-liter V8 offered on the CrewMax Limited models. All other changes for 2010 are cosmetic including billet-style grille, chrome bumpers, door still protectors, and unique 20-inch wheels — all part of the Platinum package.

Consider this a viable bargaining point. It’s highly likely a 2009 model will meet your needs at a potentially reduced price, since inventory reduction has been at the heart of Toyota’s strategy in recent months.