All Entries Tagged With: "marketing"

Toyota Marketing Smartly Shifting

If you ask the average person what words come to mind when they think “Toyota,” there’s a pretty good chance they’ll say “quality and reliability.” Since the 1970’s, Toyota has garnered a strong reputation for building quality, reliable vehicles. While some would argue that this reputation is undeserved, that’s not what we’re talking about here. What we’re talking about is popular perception.

Toyota’s Aggressive Sales Incentives – Risk and Reward

Toyota kicked of March with a series of aggressive incentives across the board – zero percent financing, incredibly cheap leases, and free maintenance for many new car buyers. As a result, Toyota enjoyed a 41% year-over-year sales increase in March. In order to keep up that momentum, Toyota has continued many of the incentives they launched in March.

Last week, we talked about how Toyota’s aggressive incentives in March were likely ‘pulling sales forward’, but it’s anyone’s guess as to how many sales were pulled forward and how much was simply pent-up demand. Either way, the fact that Toyota has decided to continue their incentives signals that they feel it’s time to be aggressive and ‘buy’ some business. Here are the risks and rewards that come with this strategy: