All Entries Tagged With: "market share"

Tundra Caters To “Sophisticated” Buyers?

The Truth About Cars (TTAC) usually does a nice job of presenting ideas that aren’t necessarily “main stream” automotive news, and for that they should be recognized. However, their recent blog post The Toyota Tundra: The Quiche Truck is a bit of a blunder. Not only does it mis-represent some key facts about the Tundra, it seems to recycle some commonly held views that don’t match reality. Here’s where it falls apart:

Tundra Sales Up 40% in July, 28.5% For The Year

Toyota’s July 2010 sales figures (released yesterday) show that the Tundra continues to sell at an above-average rate in 2010. This is a good sign – not only of the Tundra’s value, but that the pickup truck market continues to accelerate.

In fact, this might even be a sign that the economy is recovering. Some economists say that truck sales are tightly linked to construction, which is linked to investment. Who knows if this is true, but it’s a good thing to think about.