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Car Commercials Super Bowl 2012

Here’s a recap of the most important car commercials of the 2012 Super Bowl – if you like this post, please share it on Facebook!

In no particular order:

Chrysler’s Future Still Uncertain – Would You Buy A Hyundai-Made Ram?

Despite receiving a massive bailout from U.S. and Canadian taxpayers, the long-term future of Chrysler-Fiat is still up in the air. According to Steve Rattner, the former Obama administration “car czar” who orchestrated the Chrysler bailout package, there were serious misgivings about Chrysler’s future by many in the Obama administration in 2009. Rattner’s book Overhaul indicates that Chrysler was bailed-out more to prevent job losses than based on any certainty that Chrysler could remain a viable automaker.

As reported recently by the Detroit News, financial analysts at international mega-lender Deutsche Bank echo these same concerns. While Chrysler has generated operating profits in the past year, they’re still a money-losing company (nearly half a billion year to date). Deutsche Bank’s analysts believe that Chrysler’s future hinges on new Fiat-based product due out next year – starting with the Fiat 500.

Deutsche Bank's analysts believe the future of Chrysler hinges on new products from Fiat, including the Fiat 500

While a new line of Fiats might just save Chrysler, it’s also possible that they won’t. If Chrysler-Fiat has to throw in the towel, the Ram brand would be made available for sale…something Hyundai might love to see.