All Entries Tagged With: "hyundai chrysler"
Chrysler Hyundai Truck Partnership – Pros and Cons
Earlier today, we evaluated Hyundai’s desire to become a full-line automaker. While that analysis showed that Hyundai can’t expect their success as a car company to carry over to selling trucks, it doesn’t evaluate the idea of Hyundai selling re-badged Rams.
Here are the pros and cons of a Chrysler-Hyundai truck partnership (HINT: It’s not going to happen).
Hyundai’s Interest in Selling Full-Size Trucks
PickupTrucks.com, the best truck site on the Internet, uncovered evidence that Hyundai is quietly investigating entering the North American full-size truck market earlier this week. According to Reuters in Korea, Hyundai approached Chrysler earlier this year about partnering to build a Hyundai version of the Ram 1500. Evidently, Hyundai is interested in becoming a “full-line” automaker.
The question is, why would Hyundai consider such a thing?