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Ford Marketing Genius – Test Drives For Charity

We’re often accused of bashing Ford Motor Company here at TundraHeadquarters, but let’s be clear – Ford is a solid company. We predicted Ford stock would go up this year (so far it has…big time). We’ve always said the F150 was a good truck in both of our Tundra vs F150 comparisons, and despite our recent lambasting of Ford’s SFE F150, we’re usually on board with every marketing move Ford makes.

Ford Marketing Genius - $20 Test Drives for Cancer

Ford Marketing Genius - $20 Test Drives for Cancer

The latest move – offering to make a $20 donation to the Susan G. Koman foundation for each person that test drives a Ford, Lincoln, or Mercury product between now and July 1st – is unadulterated genius.

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