All Entries Tagged With: "cash back"

New Ford Eco-Boost V6 Needs Sales Boost?

Die-hard Ford fans and industry observers alike (myself included) have been quick to give Ford credit for creating the Eco-Boost V6. What’s not to love about a fuel-efficient twin-turbo V6 with torque and horsepower figures that are comparable to a V8?

Indeed, Ford’s Eco-Boost has been considered the “next evolution” of truck engines because it’s becoming harder and harder for V8 engines to satisfy new fuel economy and emissions rules. Ford was very smart to bring the Eco-Boost to market, as they are ahead of the curve in terms of efficiency.

Ford has begun discounting their most advanced truck engine - why?

HOWEVER, many people (including myself) wondered if the Eco-Boost would be accepted by consumers. Considering today’s news that Ford is offering an extra $500 cash back on certain F150s with the EcoBoost engine, it sounds like consumers aren’t quite ready to jump on the twin-turbo V6 band wagon. At least not in their trucks.

The question: Is this about the EcoBoost, or is this about truck buyers?