All Entries Tagged With: "auto shows"
Toyota at The 2010 NY Auto Show
Toyota’s main points of emphasis at the 2010 New York Auto Show seem to be (in order) the new Scion tC and Scion iQ, the new Lexus CT 200H, and the new Sienna. The Tundra, along with most trucks, was stuck in the basement of the show and received little emphasis. According to Mike Levine of PickupTrucks.com, trucks aren’t the focus of the NY auto show. None the less, here are the highlights of the 2010 NY Auto Show as far as Toyota is concerned:
Do Auto Shows Sell Cars? VOTE
I’m going to be attending the New York International Auto Show today as a ‘legit’ member of the press (got my TundraHeadquarters.com press credentials and everything). While I personally find auto shows to be a great way to spend an entire day, I think that their role in a typical consumer’s purchase process is very limited. In other words, I highly doubt Toyota’s super-duper expensive Lexus display (post is on the way) is ever going to move enough iron to justify the time and money that went into it.
The question before us – Do Auto Shows Sell Cars? – is obviously very important to manufacturers. Automotive News journalist Ed Lapham has written about some research that shows auto shows work. However, I have my doubts. Here’s why:
