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Why Some Americans Hate Japanese Trucks – The Ridgeline

We’re constantly dealing with emails and comments here at TundraHeadquarters that all say something like (paraphrasing) “If U were a real truck owner, you wouldn’t buy a Jap rice burner truck, you’d get a real pickup from GM, Ford, or Dodge…” Right. That’s a pretty ignorant thing to say considering the Tundra is made in Texas, has more domestic content than trucks from Dodge or GM, and meets or exceeds the trucks offered by the not-so-big-three in almost every measurable way. The Tundra is, after all, the 2nd most American truck on the market today.

Still, we get hate mail. So be it. We’re fighting the good fight, trying to explain to loyal American truck buyers that the Tundra should stand right alongside it’s brethern from Detroit. Then, out of the blue, Honda goes and does something like this:

No wonder the Honda Ridgeline is hated by hard-core truck enthusiasts.

That’s a screen-shot of an advertisment for the Ridgeline – the “nimble yet powerful” truck.

Come-on Honda let’s be real! The ad says “Nimble Meets Powerful,” but that statement is bordering on an outright lie.